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Profitability optimisation
A net-income strategy combining rates, occupancy, length of stay, channel mix and operating costs to improve the property’s sustainable performance.
Entrust my propertyWhat's included
- Twelve-month pricing grid: high season, shoulder seasons, winter trough.
- Prices reviewed every week, according to the real pace of bookings.
- The local calendar taken into account: festivals, conferences, school holidays, Eid, European long weekends.
- Watch on comparable properties in the district: advertised rate, availability, rating achieved.
- Setting of minimum stay lengths and weekly or monthly discounts.
- Last-minute offer triggered when a date approaches without a booking.
- Quarterly review: average nightly rate, occupancy rate, revenue per available night.
How it works
- 01
Starting position
We compare your property with those of the same district and capacity, then set a deliberately readable entry price to obtain the first reviews.
- 02
Weekly adjustment
Each week we look at how the next 90 days are filling. A date that attracts nothing comes down, a date in strong demand goes up. Every decision stays on record.
- 03
Review and trade-offs
Each quarter we present the average rate achieved, the occupancy and the revenue per available night. It is that figure, not the advertised price, that says whether the strategy holds.
Frequently asked questions
Are you going to undercut my prices to fill the calendar?
No. The objective is revenue per available night, not the occupancy rate. Filling cheaply wears the property out and attracts more difficult guests. We prefer a few empty nights well paid.
Do I keep control of my prices?
You set a floor price that we never cross. Above that limit we adjust freely, and every change stays visible in your owner portal.
Do you use dynamic pricing software?
Yes, for the watch and the trends. But no automated tool knows the Tangier calendar: a conference in Malabata or a Spanish long weekend is still set by hand.